Most people do not realize that Informative blog pieces are an inexpensive way to gain more knowledge about your health provider and not get attracted by merely their brand name !
According to a Internet based survey ,nearly 80% of companies that use blogging as a part of their marketing strategy reported getting new customers through their blogging efforts alone .
When readers read the blog they understand that the health provider is invested and pro active in building your health and not just their brand name , this lends trust and integrity to the brand !
The more generic and knowledgeable the blog , the more the brand gets a name as the readers can judge it better .
Here are some powerful benefits of blogging for your brand name –
1. Understand your health providers perspective
All of the major search engines are love fresh, relevant content and blogging is one of them.
Regular updating like weekly or fortnightly shows that you’re a consistent and honest brand name .
When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the other search engines with fresh content to index , thus keeping your website “ fresh” and is so easy and inexpensive way for the patients to check out the medical services provider !
2. Blog posts help to strengthen Relationships between Existing Customers and the health Brand
Customer engagement is an immensely important element of online marketing and branding.
Blogging provides the opportunity for the brand to connect with the existing and potential customers in a different, more conversational way. Giving knowledge and receiving comments !
Blogging is a good way to build trust with your target audience through high quality content that they find relevant which goes a huge way in building trust and relationships.
3. Blogging makes the service provider An “Information Leader”
It does not matter whether you are a new patient or an old one , the brands blog tell a lot about their mission and vision!
By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge and experience that you have gained in your field.
Over time, writing regularly helpful and informative blogs will make you the “go to” tool within the industry in your particular niche, leading to more inquiries and higher conversion rates.
4. Reading the brands blog helps to connect you to the health provider
As a patient one can open up and understand the brand message and engage existing and perspective customers in a way not possible through outbound marketing mechanisms and techniques.
Blogging and reading the brands blogs will give you a lucid sense of the corporate standards, business character, vision and the personality of your company.
5. Create Opportunities For Sharing on Facebook etc
Of your blogs are informative and useful then people will begin to share them on WhatsApp, Facebook etc , giving you free publicity !One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog and your website .This creates the potential for more virtual traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend.
If you are interested in knowing about your doctor and the brand then you must definitely take advantage of blogging as a learning strategy.
Blogs that are unique, relevant and engaging based on medical advice and relevant and timely to the service provider’s domain will help you understand the health provider better !
So read our Partha blogs to know more bout us !